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Some collaborations make sense long before they are written down on paper. They emerge naturally because the values already exist in the same places - around the dinner table, in the ingredients, and in the way we choose to live.
That is why Liebherr is now entering into a collaboration with chef, cookbook author and food communicator Mikkel Karstad as part of the campaign universe “Preserve What Matters” - a universe centred around quality, durability and respect for the resources that surround us.
Quality That Lasts Longer
For both Liebherr and Mikkel Karstad, quality is not about adding more. It is about choosing wisely. About creating solutions, habits and meals that work well over time – and that make sense in everyday life.
As a family-owned company, Liebherr has worked with a long-term perspective for generations. Its products are developed with a focus on durability, energy efficiency and respect for resources – with the ambition of creating solutions that become a natural part of the home for many years. It is not about quick fixes, but about quality that stands the test of time.
Closer to the Ingredients
The same approach characterises Mikkel Karstad’s way of working with food. After many years in Michelin-starred kitchens in Paris and London, he consciously chose a different path. A path closer to the seasons, the ingredients and the simple meal shared with family around the table.
Today, he is known for his focus on vegetables and seasonal ingredients – and for an approach to cooking where simplicity, presence and respect for ingredients are allowed to take centre stage.
For Mikkel Karstad, food is not only about taste, but also about understanding ingredients and using them properly. When you work closer to the seasons, you also discover how much nature’s rhythm affects both flavour and the overall experience.
“I love cooking with vegetables... Take a carrot: in May, in early spring, it is tiny and delicate in flavour, very juicy. If you harvested the same carrot in November, it would taste completely different... Cooking with ingredients that are in season and grown nearby simply makes sense. They taste better, they are fresher, and they last longer because they have not travelled around the world. And when something is at its best, naturally you want to use all of it – which makes it easier to avoid food waste,” says Mikkel Karstad.
Shared Values Behind the Collaboration
This is exactly where the collaboration between Mikkel Karstad and Liebherr finds its common foundation. Both parties share an approach to everyday life where you take care of what you have chosen carefully – from the ingredients on the kitchen counter to the solutions you surround yourself with for many years. Long-term choices are valued more highly than quick fixes, and quality is not about more, but about better.
“We find that many people want to live more seasonally and get more out of the ingredients they choose – while still making everyday life work. For us, freshness is therefore not only about technology, but about making it easier to preserve food quality a little longer and reduce what would otherwise end up as food waste because there was no time to use the whole broccoli, lettuce or herbs,” says Lars Stougaard Oleen, Sales & Product Manager at Witt Denmark A/S.
More Room for Fresh Ingredients
This approach is closely linked to Liebherr’s BioFresh technology, which is designed to preserve the freshness of ingredients for longer through optimal temperature and humidity conditions.
BioFresh keeps food fresh for up to five times longer, making a noticeable difference in everyday life. Lettuce can stay crisp for up to 13 days instead of just two. Pears retain their juiciness and sweetness for up to 34 days longer, while salmon stays fresh for up to four days instead of only one. Ham can also maintain its fresh flavour significantly longer.
But while kitchen technology is often described through functions and specifications, BioFresh is also very much about everyday life around food. About the freedom to shop seasonally without having to use everything immediately. About being able to store herbs, vegetables and quality ingredients a little longer without compromising freshness.
Whether it is for Monday’s vegetables or a weekend brunch. From homegrown tomatoes or the squash plant in the raised bed suddenly producing enough for the whole neighbourhood, to ingredients discovered at the local food market.
When freshness lasts longer, it becomes easier to use more and waste less. It creates room for an everyday life where seasonal ingredients play a bigger role and less goes to waste. At the market, you choose with your senses. At home, BioFresh ensures ingredients stay fresh longer, ready when inspiration strikes.
Invest in Quality – and receive a 10-Year Warranty
With the campaign, Liebherr wishes to highlight the everyday choices that make a difference over time – through products and solutions developed to last, both in functionality and quality.
As an extension of this, Liebherr is offering a 10-year warranty upon registration on all Liebherr appliances (refrigerators, freezers and wine cabinets) throughout June and July 2026.
The warranty is a tangible expression of the company’s focus on quality, durability and products designed for many years of use. An expression of solutions developed to perform well and last long – even with frequent daily use.
Read more and register your Liebherr appliance here:
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Link to high.res.: Witt kontainer
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For further information, please contact:
Witt PR
presse@witt.dk
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About Liebherr
The Liebherr Group is a family-owned technology company with a broad and diversified product portfolio. The company is one of the world’s largest manufacturers of construction machinery, while also providing high-quality, user-oriented products and services across numerous other sectors. Today, the Group comprises more than 150 companies on all continents.
For more information about Liebherr, please visit Liebherr – International Group & Family-Owned Company.
About Witt Denmark
Witt is a global brand house that develops and distributes unique and innovative products designed to make everyday life smarter. With a strong presence across the Nordic region, Witt delivers outstanding brands to markets worldwide. The portfolio spans multiple business areas, including large domestic appliances, small domestic appliances, children & baby, sport & performance, outdoor, food, e-commute and medical. For more information about Witt, please visit Witt Denmark - Global Brand House
