Make a fresh cold brew tea with water or sparkling water, take it on the go, or mix a light summer drink – or brew it hot when you need a quiet moment. The possibilities are many. One glass of water. One pyramid tea bag. Then you’re good to go.
With Summer Vibes, Teministeriet introduces a collection of fruity luxury teas that make it easy to add flavor and lightness to everyday life – completely hassle-free.
Tea that adapts to your day
Summer Vibes is developed with flexibility as its foundation. Brew it hot when you seek calm and warmth. Or let it steep in cold water, where the flavor slowly unfolds and becomes mild, rounded, and refreshing. It works just as well in regular water as in sparkling water - in your water bottle on the way to training, on your desk, on the terrace, or as a light and inviting serving when you have guests.
Summer Vibes is not a grand gesture. It is a small change that makes a noticeable difference. No sugar. No unnecessary additives. Just fruity notes.
Easy to use
Each variant comes in a stylish tin with 20 biodegradable pyramid tea bags – developed to give the flavors room to unfold and create a more nuanced tea experience.
• One pyramid tea bag per cup
• Let the tea bag stay in the water for 10–15 minutes – or simply leave it in
• Brewed cold (below 15°C) or hot (80°C)
One simple step that elevates water into something more.
Five flavors, five moods
The collection consists of five fruity varieties, each with its own expression:
• Pink Grapefruit – fresh and lively
• Funky Apple – crisp and lightly tart
• Sweet Peach – round and smooth
• Fresh Pineapple – tropical and fresh
• Exotic Dragonfruit – mild and exotic
From the simple to the thoughtful
Sometimes it is enough to let the pyramid tea bag steep in a bottle of water and take it with you on the go. A discreet refreshment that makes it a little easier to drink enough throughout the day – or a little more.
Other times, it can be something extra. Imagine a tall glass with ice cubes. Add cold brewed Fresh Pineapple. A slice of lime. Maybe a few mint leaves. Or a sparkling version with sparkling water, which works just as well as a non-alcoholic summer drink – or as a light and inviting serving on a warm day.
More than just tea
At Teministeriet, the ambition is not only to create tea – but to expand the understanding of what tea can be.
“We want to inspire more people to discover how many ways tea can actually be used. It’s not just about the classic cup, but about bringing tea into more moments of everyday life – cold, hot, simple, or more creative. Tea can do much more than most people think,” says Christina Vang Hansen, Sales & Product Manager at Teministeriet.
This approach aligns well with Danish habits. Studies show that one in four Danes drinks tea daily – and even in homes where tea is not used every day, it still has a permanent place in the kitchen cupboard. Tea is, in other words, already a natural part of everyday life. Now it is about using it in new ways.
Source: The Danish Coffee and Tea Association.
A natural extension of Teministeriet
Teministeriet is built on a fusion of the ancient tea traditions of the Far East and Scandinavian minimalism. An approach where flavor, calm, and aesthetics go hand in hand. The journey began with a simple idea: to create tea that not only tastes good but also elevates the experience of drinking it. Today, that is still the core.
Summer Vibes is a natural extension of that idea. A collection of luxury teas where the quality can be tasted – while the expression remains light, simple, and accessible.
Danish roots – with an outward perspective
All teas are developed, designed, and packed in Gødstrup, Denmark, with respect for quality and Scandinavian craftsmanship.
Behind Teministeriet is a small team that stays close to every part of the process. From the first flavor notes to the finished product. This creates a special attention to detail – and a sense of wholeness reflected in everything from tea to packaging.
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Availability and price
Summer Vibes are available online and through selected retailers.
Recommended retail price: 99.00 DKK / 139.00 NOK / 139.00 SEK / 11.90 EUR
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Link to high-resolution images: Unikt download-link | WeTransfer
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For further information, please contact:
Witt PR Department
Email: presse@witt.dk
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About Teministeriet
Teministeriet offers a wide range of solutions tailored to different needs: loose tea, pyramid tea bags and classic tea bags, as well as organic Sparkling Tea in bottles, chai latte, and cocoa. Tea in different colors, shapes, and expressions – for different environments and ways of enjoying it.
Today, our teas are developed, designed, and packed in Denmark – with deep respect for quality and Scandinavian craftsmanship.
About Witt Denmark A/S
Witt Denmark A/S is a global brand house that develops and distributes unique and innovative products that make everyday life smarter. The company has a strong presence in the Nordic region and delivers exceptional brands to markets worldwide. Witt’s portfolio spans several business areas, including white goods, small domestic appliances, children & baby, sport & performance, outdoor, food, ecommute, and medic. For more information about Witt, visit Witt Denmark - Global Brand House
