Distribution of quality brands is something the two companies have in common, as well as the desire to step up a gear. Witt wants to strengthen its position in the 'Specialty Coffee' segment, and exs nordic wants to get their premium products on even more shelves.
exs nordic a/s is a family-run brand house that distributes a wide range of high-end gastro and coffee equipment to the Scandinavian countries. The assortment includes some of the world's best coffee brands, such as La Marzocco Home, Rocket Espresso, Comandante, Eureka, Acaia, Loveramics – and in kitchen machines: the ultimate heavyweight, Varimixer Teddy (formerly Bjørn). exs nordic is based in Copenhagen with its own coffee roastery, showroom, and coffee bar, Yellow Bird Coffee.
Witt A/S, which distributes and develops quality products for the entire Nordic region, UK, Ireland, the Baltics, and the Benelux countries, has in recent years become a significant player in Third Wave Coffee - not least due to the popular, award-winning Sage espresso machines. Now Witt also has an obvious opportunity to produce and deliver their own premium coffee, so the best machines can get the best beans. With the investment in exs nordic, Witt steps up in both knowledge and competencies within the Specialty Coffee segment.
A strong constellation
exs nordic continues as an independent company with Witt as a partner in the background. Morten Hou Østergaard, Managing Director, exs nordic explains: “With Witt's strong setup in distribution, logistics, and marketing behind us, exs nordic has the opportunity to reach a wider audience with all our products.”
“In exs nordic, we have acquired an attractive brand portfolio that strengthens Witt's position in the coffee segment – and we are extremely excited to push even more top coffee gear out to more coffee enthusiasts,” says Kasper Witt, Business Development & Investment Director at Witt.
