Congratulations to the Moomins

August 28, 2020

The small, white troll creatures from Moominvalley have fascinated children and adults for several generations – and are still a big hit. Not least as tea!

This year marks 75 years since Tove Jansson wrote the first Moomin story about the quirky creatures that would later become perhaps Finland's most famous contribution to world literature: the Moomins.

The Moomin is a sweet fellow who lives in the colorful and safe Moominvalley with his family. A quirky little troll creature without a face, but with wide eyes and a hippopotamus-like snout. Tove Jansson's fantastic tales of the small, lovable fantasy creatures can be seen as a reflection of the world as it is: beautiful, uncomplicated, eerie, and transient.

Based on the Moomin universe, Teministeriet has put together a delicious Moomin series, consisting of 9 exciting flavor variants, mixed from wild berries from the Scandinavian nature, from which the Moomins also originate. Available both as pyramid tea, beautifully packaged in boxes adorned with the Moomin family, and as loose tea, packed in aesthetically beautiful tin boxes, which - after the tea is consumed - are both useful and decorative in home decor.

Moomin is, moreover, just one of several exclusive tea series from Teministeriet, which can be purchased in selected specialty and interior stores throughout the country.

Indicative prices

DKK 100,- (pyramid)
DKK 150,- (tin box)

Teministeriet is a Swedish company that produces specialty tea. Inspired by Eastern tea traditions, old customs are combined with Scandinavian culture, minimalism, and design. The result is sublime aromas with multicultural notes with a Scandinavian twist – and the range is broad.

Witt Denmark A/S
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presse@witt.dk