From November 1, 2025, Witt Denmark A/S will become the official distributor of Haier and Candy across the Nordic region. For Witt, the partnership represents a natural expansion of its portfolio of strong international brands, while for Haier Europe it marks an important step in the company’s strategy to strengthen its position in the region.
Together for Innovation, Sustainability, and Smart Living
The partnership means that Witt will be responsible for marketing and distributing Haier and Candy products throughout the Nordics – from Denmark and Sweden to Norway, Finland*, and Iceland.
This collaboration combines Witt’s strong market insight and extensive distribution network with Haier Europe’s global expertise in smart, connected, and sustainable home solutions. It will accelerate the introduction of innovative, IoT-enabled, and energy-efficient products across the region – benefitting consumers who seek high quality, intelligent technology, and environmentally responsible solutions.
“We are thrilled to enter a partnership with Haier Europe, a global leader in home appliances. This collaboration allows us to offer our Nordic customers an even broader range of innovative and sustainable products tailored to the needs of the Nordic markets,” says Jonas Haubjerg Grøn, Sales Director MDA at Witt Denmark A/S.
“This partnership marks an important step in our strategy to expand Haier Europe’s position in the Nordics through a trusted partner who shares our passion for innovation and customer value. Haier Europe stands for global innovation, user-driven design, and technological leadership. Our collaboration with Witt – recognized for delivering unique, high-quality products and for its deep understanding of the Nordic market – enables us to fulfil our vision of becoming European consumers’ first choice for smart and sustainable home solutions,” says Francesco di Valentin, Chief Business Officer, Haier Europe.
For further information, please contact:
Witt Denmark A/S
Email: presse@witt.dk
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*Finland - Haier Brand only
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About Witt
Witt Denmark A/S develops and distributes innovative, high-quality products worldwide. The company operates through subsidiaries in the Nordics, the UK, Ireland, Benelux, the Baltics, Germany, and Austria, and collaborates with trusted partners. Its portfolio ranges from baby products and outdoor collections to advanced kitchen appliances and premium tea.
Witt’s commitment to innovation and quality also extends into the world of experiences, including the Michelin-starred Restaurant domæne as well as clinics for beauty and sports. At Witt, we continuously strive to set new standards for outstanding design and service. For more information, visit www.witt.dk
About Haier Europe
Haier Europe is part of Haier Smart Home, the world’s leading company in major home appliances. Haier Smart Home is listed among the Fortune Global 500 and has been included in the Kantar BrandZ Top 100 Most Valuable Global Brands for seven consecutive years. According to Euromonitor International, Haier has been ranked as the No. 1 Global Major Appliances Brand for 16 consecutive years. In Europe, under its Candy, Hoover, and Haier brands, Haier offers innovative home solutions to more than 45 markets. Haier Europe is headquartered in Vimercate, Italy. Learn more at corporate.haier-europe.com
