The courts in Melbourne are buzzing with intensity, speed, and world-class tennis. The Australian Open is in full swing, running from January 12 to February 1, and at the heart of the global spotlight stands Haier as an official partner of one of the world’s largest and most prestigious tennis tournaments.
For this very reason, the Australian Open is a natural match for Haier. With a sponsorship agreement running from 2025 to 2027, the brand is a visible part of a tournament that is not only about sport, but also about experiences, technology, and global communities.
At Witt Denmark A/S, distributor of Haier in the Nordic region, the partnership is seen as an exciting window to the world. The official partnership underscores Haier’s international strength while also marking a new chapter for the brand’s presence in the Nordics - with global impact as its point of departure.
Tennis is a sport where detail, quality, and timing are crucial. These are values that mirror Haier’s approach to innovation and modern solutions, giving the partnership a natural narrative that extends far beyond the court.
With the Australian Open as a platform, the connection between global visibility and local ambitions is strengthened, and Witt Denmark A/S looks forward to bringing the energy from the world’s biggest tennis stage even closer to the Nordic market.
As the balls cross the net in Melbourne, the story of a global brand in motion is reinforced – and of Witt Denmark A/S as the Nordic partner helping to connect global reach with local presence across the Nordic region.
For further information, please contact:
Witt Denmark A/S
Email: presse@witt.dk
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About Haier Europe
Haier Europe is part of Haier Smart Home, the world’s leading company in major home appliances. Haier Smart Home is listed among the Fortune Global 500 and has been included in the Kantar BrandZ Top 100 Most Valuable Global Brands for seven consecutive years. According to Euromonitor International, Haier has been ranked as the No. 1 Global Major Appliances Brand for 16 consecutive years. In Europe, under its Candy, Hoover, and Haier brands, Haier offers innovative home solutions to more than 45 markets. Haier Europe is headquartered in Vimercate, Italy. Learn more at corporate.haier-europe.com
About Witt
Witt Denmark A/S develops and distributes innovative, high-quality products worldwide. The company operates through subsidiaries in the Nordics, the UK, Ireland, Benelux, the Baltics, Germany, and Austria, and collaborates with trusted partners. Its portfolio ranges from baby products and outdoor collections to advanced kitchen appliances and premium tea.
Witt’s commitment to innovation and quality also extends into the world of experiences, including the Michelin-starred Restaurant domæne as well as clinics for beauty and sports. At Witt, we continuously strive to set new standards for outstanding design and service. For more information, visit www.witt.dk
