When Witt Denmark A/S takes part in area30 in Germany from 19-24 September, the focus will be on refrigeration, freezing and wine storage. At the exhibition, the Danish company will showcase its 75 cm wide integrated refrigerators and freezers, combining generous storage capacity with a clean, integrated design. At the same time, the fair reflects Witt's own journey, from a distributor based in Herning, Denmark, to an international brand house with activities across Europe.
As the European kitchen industry gathers in Löhne for area30, Witt Denmark A/S will once again be among the exhibitors. The fair welcomes around 12,000 trade visitors and serves as a key meeting point for kitchen retailers, architects, designers, planners, and other professionals within the kitchen industry.
At Witt's stand, this year's main focus is on integrated refrigeration solutions and a simple but important need: more space for everyday groceries without compromising the overall kitchen design. This is clearly demonstrated by Witt's 75 cm wide integrated refrigerators and freezers. With a capacity of 329 litres in both the refrigerator and freezer models, they offer extra storage space while their fully integrated design allows them to blend naturally into the kitchen environment.
"We see increasing demands for space, functionality and design in the modern kitchen. Consumers want generous storage capacity, but large appliances also need to work seamlessly with the overall kitchen design. With our 75 cm refrigeration solutions, we have focused on exactly that balance: more space combined with a simple, integrated appearance," says Lars Stougaard Olesen, Sales & Product Manager, Witt Denmark A/S.
More Space with Intelligent Features
The extra capacity is only part of the story. Witt's integrated refrigerator, WR19N7WTE, combines its 329-litre capacity with electronic temperature control, soft-close functionality and four humidity-controlled vegetable drawers. An energy-efficient inverter compressor ensures stable cooling performance and low noise levels.
The matching freezer, WF19N7WTEI, also offers 329 litres of storage capacity and features NoFrost technology, touch controls, soft-close functionality and an integrated Twist Icemaker. These larger models form part of a wider refrigeration range that includes everything from high-capacity solutions to compact integrated models for smaller kitchens and homes where space optimisation is crucial. Across the range, the focus is on well-thought-out functionality combined with a design that blends naturally into the kitchen.
When Wine Needs More Than Cooling
At area30, Witt will also present its wine storage range. A wine cabinet is about much more than simply keeping bottles cold. Wine requires stable conditions where temperature, light, air quality and humidity work together to protect its character and ensure the best possible conditions for storage and serving. Depending on the model, Witt wine cabinets are available with one or more temperature zones. Multiple zones make it possible to store different types of wine at different temperatures within the same cabinet, for example red wine in one zone and white wine in another, allowing each bottle to be kept under ideal conditions.
Attention has also been paid to the environment surrounding the wine. UV-protected glass doors reduce exposure to harmful light, while active carbon filtration helps maintain clean air inside the cabinet and protects against unwanted odours. Controlled humidity further helps to keep corks in good condition, preventing them from drying out and losing their sealing ability.
The range includes compact under-counter models as well as larger freestanding and fully integrated wine cabinets. This allows consumers to choose a solution that suits both their wine collection and their kitchen, whether storing a few favourite bottles or a larger collection. Untreated oak shelves, LED lighting and a clean Scandinavian design aesthetic make wine a visible part of the kitchen without compromising storage conditions.
From Distributor in Herning to an International Brand House
The products displayed at area30 also tell a broader story about Witt. When Allan Witt founded the company in Herning in 1993, its focus was on the distribution of household appliances. Since then, the company has evolved into an international brand house working with both global premium brands and its own product lines.
Over the years, Witt has developed extensive expertise in product development, design, branding, marketing, sales, logistics and service. From its headquarters in Herning, employees now develop, market and distribute products across European markets. The company's Nordic roots remain strong, but its reach has expanded significantly.
"Many people still associate Witt with Denmark and the Nordic region, which remains an important part of our foundation. However, today we operate much more broadly. Area30 is therefore an important platform for us, as it allows us to meet customers and partners from many different markets. It gives us the opportunity to showcase our solutions while maintaining the direct dialogue that is essential when developing products for different markets," says Lars Stougaard Olesen.
Meeting Europe at area30
For Witt, area30 is about more than products alone. The fair brings together professionals from across the kitchen industry and provides opportunities to strengthen existing partnerships, build new relationships and gain direct insight into the needs and trends shaping European markets.
"We can communicate across borders every day, but there is still something uniquely valuable about meeting face-to-face. The conversations we have with customers and partners at fairs such as area30 provide new perspectives and a deeper understanding of the market. We bring those insights back with us and use them in our continued work," concludes Lars Stougaard Olesen.
Witt Denmark A/S and coolHouse will be exhibiting at area30 in Löhne, Germany, from 19-24 September 2026 at Stand G33.
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For Further Information, please contact:
Witt PR
Email: presse@witt.dk
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About Witt Denmark
Witt is a global brand house that develops and distributes unique and innovative products designed to make everyday life smarter. With a strong presence across the Nordic region, Witt delivers outstanding brands to markets worldwide. The portfolio spans multiple business areas, including large domestic appliances, small domestic appliances, children & baby, sport & performance, outdoor, food, e-commute and medical. For more information about Witt, please visit Witt Denmark
