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BRITA is launching two new waterfilter bottles with real-time filtration – a convenient solution for anyone who wants access to fresh, great-tasting water wherever they are. The water is filtered instantly as you drink – with no waiting, no hassle, and no complicated technology.
With decades of experience in water filtration, BRITA introduces a new product category: waterfilter bottles with an integrated BRITA MicroDisc filter, which effectively reduces chlorine and other taste-impairing substances while preserving essential minerals like calcium and magnesium. The filtration happens directly at the mouthpiece – so you can enjoy fresh, filtered water whenever you need it.
Two models – one smart solution
The new bottles are available in two variants: BRITA Model Vital and BRITA Model Active. Both use the same replaceable BRITA MicroDisc filter, which lasts up to4 weeks or approximately 60 litres of water.
BRITA Model Vital
A sleek and functional BPA-free plastic bottle (600 ml) weighing just 176 g. The slim design features a practical lid, carry strap and is dishwasher safe(up to 55°C). Perfect for work, school or everyday use.
BRITA Model Active
A flexible, sporty bottle (600 ml) weighing just 152 g, designed for an active lifestyle. The squeezable design allows for quick hydration and includes adirt-protection cap and carry strap – ideal for sports and outdoor activities. Both bottles are reusable and help reduce single-use plastic consumption – without compromising on taste or convenience.
Both bottles are reusable and help reduce single-use plastic consumption – without compromising on taste or convenience.
How real-time filtration works
The integrated MicroDiscfilter is positioned in the lid and activates automatically when you drink. It effectively reduces chlorine and taste-impairing substances – such as certain pesticides, herbicides and hormones, where present in tap water*. It also reduces micro particles ≥15 microns and contains activated carbon made from coconut shells, which is proven to reduce selected PFAS substances** – while retaining the natural minerals in your water.
“It’s not just about convenience – it’s also about peace of mind,” says Mathias Hausager, Product Manager at Witt Denmark A/S. “More and more consumers are looking for simple solutions that help them take responsibility for what they consume. With BRITA water filter bottles, it’s easy to choose clean, filtered water – anytime, anywhere.”
A sustainable everyday companion
BRITA’s new waterfilter bottles combine functionality and sustainability – making it easy to take control of your drinking water quality. One sip at a time.
Technical specifications
BRITA MicroDisc filter reduces chlorine andtaste-impairing substances such as pesticides, herbicides and hormones*
Reduces microparticles ≥15 microns
Activated carbon from coconut shells proven to reduce selected PFAS substances**
Preserves minerals such as calcium and magnesium
Filter lasts up to 4 weeks or approximately 60 litres of water
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Recommended retail prices
BRITA Model Active:EUR 19.99
BRITA Model Vital: EUR 24.99
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Link to high-resolution images: https://we.tl/t-GUVTbcG3To
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For further information, please contact:
Witt PR Department
presse@witt.dk
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* Where present intap water.
** Applies to selected PFAS substances such as PFOS and PFOA (forever chemicals). Tested according to JWPAS B.210 standard under laboratory conditions.
About Witt
Witt is a global brandhouse developing and distributing unique, innovative products that make everyday life smarter. With a strong presence across the Nordic countries, Witt delivers exceptional brands to markets worldwide. The company’s portfolio covers multiple categories, including major appliances, small domestic appliances, baby & children, sport & performance, outdoor, food, -commute and medtech. For more information, visit www.witt.dk/en.
About the BRITA Group
With total revenue of EUR 691 million in the 2023 fiscal year and 2,314 employees worldwide (as of the end of 2023, including 1,216 in Germany), the BRITA Group is one of the leading companies in the drinking water optimisation sector. The well-established BRITA brand holds a top position in the global water filter market. Headquartered in Taunusstein near Wiesbaden, Germany, the family-owned company is represented in almost 70 countries across five continents through 30 national and international subsidiaries and branches, as well as numerous partnerships in sales and industry. BRITA has five production sites in Germany,the UK, Italy and China. Founded in 1966, the company invented the first waterfilter jug for home use. Today, BRITA develops, produces and distributes a wide range of innovative solutions for drinking water optimisation – for private use (water filter jugs, tap attachments, carbonators, and BRITA Integrated Solutions for household appliances from well-known manufacturers) and for commercial use (solutions for hotels, restaurants, catering and vending) as well as water dispensers for offices, schools, the hospitality sector and care facilities (such as hospitals and care homes). Since 2016, BRITA has been partnering with Whale and Dolphin Conservation (WDC) to protect the oceans fromplastic pollution, and in turn, protect whales and dolphins. For more information, visit: www.brita.net
