15 Years of Play and Design – by KlipKlap Launches Anniversary Edition of Its Popular Kids Chairs

May 1, 2025

The iconic Kids Chair and Kids Chair XL are getting a modern update to celebrate by KlipKlap’s 15th anniversary – inviting new adventures perfectly sized for children.

Play, imagination,and function come together as by KlipKlap writes the next chapter in its designstory. With an exclusive new edition of the beloved Kids Chair and Kids Chair XL, children and parents are welcomed into a universe where everyday furniture becomes the star of big adventures.

An Anniversary Celebrated with Bouclé, Child-Friendly Design, and a Forward-Looking Vision

The new anniversary models honour both timeless classics and the needs of the future. The chairs are available in four warm, timeless colours – beige, brown,sand, and dusty green – and upholstered in soft, modern bouclé that looks and feels wonderful. The fabric is made from 51% recycled polyester, reflecting a strong commitment to more responsible material choices.

But it’s not just the parents who are top of mind. These chairs are made for play, learning, and connection – with a lightweight design so little ones can move them around easily, a side pocket for books or treasures, and a supportive shape that invites everything from first steps to great adventures and quiet moments.

“Our chairs have always been about more than just design. They’re created to be part of everyday family life and a child's development,” says Pia Lauritsen, founder of by KlipKlap. “With the anniversary models, we celebrate 15 years of play and quality time at home, while setting the course for the future with durable materials and timeless design." The Kids Chair is perfect for the youngest(ages 0–3), while the Kids Chair XL offers room for bigger children (ages 3–6).Both chairs are sturdy, comfortable, and designed to grow with the child –becoming a natural part of family life and storytelling.

Furniture That Sparks Stories

With the anniversary chairs, by KlipKlap also introduces its new universe: Unfold Stories. A playful and aesthetic world where every piece of furniture becomes part of a child’s development – and a stage for imaginative adventures.Here, a chair can transform into a throne, a ship, or a castle. Because in Unfold Stories, it’s not just about design – it’s about experiences.

by KlipKlap – Furniture for Memories That Last a Lifetime

The anniversary chairs will launch on May 1st, 2025 – exactly 15 years after by KlipKlap was founded. As always, functionality, aesthetics, and quality are at the forefront. These are pieces designed to last – both in design and in memory.

Recommended Retail Prices

Kids Chair: EUR 249 / £ 219

Kids Chair XL: EUR 335 / £ 219

Link to high-res images: https://we.tl/t-5CmJaUtaYD

For further information, please contact:

Witt PR Department

Email: presse@witt.dk

About by KlipKlap

byKlipKlap was founded in 2010 by Pia Lauritsen with the goal of creating multifunctional furniture that grows with the family. Since then, the brand has become one of Denmark’s most beloved design universes for children and families. Today, the company is run by Witt in close collaboration with Pia, and by KlipKlap continues to unite play, function, and aesthetics in timeless designs built to last – to be used, loved, and passed on. Learn more: https://byklipklap.com/

About Unfold Stories

Unfold Stories is by KlipKlap’s storytelling universe, where furniture is more than furniture – it’s a gateway to play, connection, and magical moments. Here, furniture grows with the child, and each day becomes a new scene in the great adventure of childhood. Unfold Stories blends functionality and imagination in pieces designed for quiet moments and wild ideas alike – and built to with stand it all.

About Witt

Witt is a global brand house that develops and distributes unique and innovative products designed to make everyday life smarter. The company has a strong presence in the Nordic region and delivers exceptional brands to markets around the world. Witt’s product portfolio spans several business areas, including home appliances, small appliances, kids & baby, sport & performance, outdoor, food, e-commute, and medtech. For more information about Witt, visit https://www.witt.dk

Witt Denmark A/S
Contact our pressdepartment
+45 7025 2323
presse@witt.dk