We are delighted to announce that, as of September 16, 2025, Witt Denmark A/S has been appointed distributor of Roborock’s new robotic lawn mower category in Denmark, Norway, and Sweden. With this agreement, one of the world’s most innovative brands in intelligent robotic solutions enters Witt Denmark A/S’s product portfolio.
A shared mission to create value in everyday life
Since its founding in Beijing in 2014, Roborock has established itself as a leading robotics manufacturer, with all R&D and technology developed in-house. With the launch of its new line of robotic lawn mowers, first introduced at IFA 2025 to strong recognition and positive acclaim, Roborock expands its product range into a category that Witt Denmark A/S knows well – and one where we see great potential. Roborock’s mission to give people more time for what they love and less time for chores aligns perfectly with our own mission to deliver quality products that create value in everyday life.
The importance of strong, long-term partnerships
As Roborock expands into a new product category, the company recognized the need for an experienced local distribution partner as a key to success. With more than 30 years of experience driving the introduction of innovative products, and with strong expertise in both the outdoor segment and the Nordic markets, Witt Denmark A/S is theideal partner to ensure that Roborock’s new outdoor products reach lawns across the region. At the same time, we see significant potential in expanding our portfolio with a fast-growing, innovative brand.
“We are proud to have been chosen as Roborock’s Nordic distributor at a time when the brand is entering an entirely new product category. With our long-standing experience in the outdoor sector and deep knowledge of the Nordic markets, we look forward to growing and developing the category together with Roborock,” says Claus Tange, Managing Director, Witt Denmark A/S.
Three models – one mission: smarter everyday living
Roborock’s new product line includes three robotic lawn mowers – RockMow Z1, RockMow S1, and RockNeo Q1. All three models are completely wire-free,ensuring a simple installation experience with no need for boundary wires. With mowing capacities ranging from 500m² to 5000m², they cover everything from small urban gardens to large lawns, offering flexible solutions for every need.
- The RockMow Z1 sets new industry benchmarks with its ability to climb slopes of up to 80% (38.7°), overcome obstacles up to 6 cm high, and cut edges as close as 3 cm.
- All three models are equipped with advanced AI that learns the terrain of the garden, enabling efficient and precise mowing – without time-consuming setup.
- Control is handled through the existing Roborock app, providing users with an intuitive experience in their local language.
With the launch of Roborock robotic lawn mowers, Witt Denmark A/S takes an important step toward offering complete smart robotic solutions that, through ongoing development andcutting-edge technology, ensure high-quality products for the Nordic market. At the same time, the partnership strengthens Roborock’s position in the region, where innovative products and strong local market knowledge go hand in hand.
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High-res images
Link to high-res images: https://we.tl/t-Ak2TbMV1Vo
Link to YouTube video RockMow Z1: https://youtu.be/unyPUTNW0X4
Link to YouTube video RockNeo Q1: https://youtu.be/fsdykIqcqA4
For further information, please contact:
Witt PR Department
E-mail: presse@witt.dk
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About Witt
Witt Denmark A/S develops and distributes innovative, high-quality products worldwide. We operate through our own subsidiaries in the Nordic region, the UK, Ireland, Benelux, the Baltics, Germany, and Austria, as well as through trusted partners. Our portfolio ranges from baby products and outdoor collections to advanced kitchen appliances and premium tea.
Our commitment to innovation and quality also extends into the world of experiences, with the Michelin-starred Restaurant domæne and clinics for beauty and sports. At Witt, we continuously set new standards for exceptional design and service. For more information about Witt, visit: https://www.witt.dk/
